The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

Generate your campaign story.

Define the objective for your Loop. Use AI to workshop ideas, stress-test messaging, and sharpen your angle, all grounded in your brand context.

Create your core asset.

Build the anchor piece of your campaign. What will your campaign drive traffic to?

Plan your campaign.

Use Breeze to map how your story comes to life across formats and channels.

Build your audience segments.

Use enriched data and intent signals to build out your target customer segments.

Make your content personal.

Generate personal content that connects your message to your audience’s needs. Let AI create landing pages, emails, ads, and CTAs that adjust based on industry, role, stage, and time of day.

Ensure human quality checks.

Ensure AI maintains accuracy while applying your unique taste, creative judgment, and strategic thinking.

Optimize for answer engines.

Diversify where you're showing up to reach new customers and create moats for your business. Optimize for answer engines, like ChatGPT and Claude, so that you’re part of the answer when buyers are searching.

Extract more format and channel value.

Remix every piece of content into different formats for each stage and channel — optimized webpages, a vertical demo for TikTok, a carousel for LinkedIn, and more.

Activate targeted ads and creators.

Combine smart ad targeting with partnerships from subject matter experts your audience already trusts. Ads put you in the right feed; creators put you in the right conversation.

Predict before you publish.

Use AI to predict which customers and campaigns are most likely to convert, and to identify any weak spots before you go live.

Monitor real-time performance.

Track engagement and conversion signals as they happen to act fast. AI highlights the anomalies so you spend your time adjusting, not digging.

Run rapid experiments.

The AI era demands personalization, creativity, and speed. Spin up A/B tests on headlines, offers, and audiences.

Never stop optimizing.

Apply each learning to your creative, targeting, and spending. Each tweak to your loop makes your next campaign sharper, faster, more economical, and harder to imitate.

Convert visitors into contacts for your database.

Create campaigns with automation and AI.

Generate a pipeline of high-quality prospects.

Streamline your process and close more deals faster.

Support customers at scale with AI and a help desk.

Identify opportunities to improve customer health.

Easily craft content for your audience, with help from AI.

Organize, update, and distribute content in one place.

Generate leads through content, AI, and automation.

Prospect smarter and automate payments.

Unify your team and data on one platform.

Scale customer service with an AI customer agent.

Identify and engage high-value leads with an AI prospecting agent.

Get instant answers about your customers with an AI data agent.

HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

Marketing funnels aren’t flowing. Old tactics aren’t working. Your playbook needs some love. So we rewrote it for you. Loop Marketing is a new four-stage approach that combines AI efficiency, human authenticity, and taste to drive growth. It loops. It learns. It gets sharper every time you use it.

Loop Marketing isn’t just a framework — it’s something you can start using today. Get started with 100+ AI prompts built for every stage.

Define what to say, how to say it, and why it matters right now.

Use AI to make your interactions not just personalized, but personal.

Diversify your content across channels for humans and answer engines.

Iterate quickly and effectively. AI helps you make changes in days, not quarters.

Strategize with AI as your thought partner to express your taste, workshop ideas, and develop a unique story worthy of breaking through the noise.

Create a brand style guide that captures your distinct perspective across campaign materials.

Use CRM data to define your ideal customer profile and generate campaign concepts.

Turn your campaign brief into a mix of content assets across multiple channels and formats.

Discover the brand development, audience growth, personalization, and AI experimentation tactics that set goal-exceeding brands apart from fierce competitors.

Make your message feel truly personal, not just personalized. When buyers feel seen and understood, you earn their trust and gain an edge. The Tailor stage uses unified data — CRM, transcripts, web behavior — to shape experiences that feel more “how did they know?” and less “Dear {First Name}.”

Identify high-intent audiences and segments based on behavioral patterns and engagement.

Create targeted content variants and personalized experiences for each segment.

Create personal emails for each contact using CRM data.

Publishing great content isn’t enough. Your customers are asking ChatGPT, watching YouTube, trusting creators, skimming G2 and Reddit, turning to communities, and texting friends. The Amplify stage makes sure you're discoverable across channels and recommended by the voices your buyers trust.

Track your visibility across answer engines, compare against competitors, and get recommendations to improve your presence.

Plan and create multi-channel campaign assets, and deploy them across channels.

Clip, repurpose, and optimize content faster with HubSpot’s CRM-connected video tools.

Learn fast, and act faster. The new era of marketing won’t wait for your quarterly review — and neither will your customers. The Evolve stage is a live feedback loop, using AI to track performance and deliver real-time recommendations. Every campaign makes the next one smarter, creating a competitive edge that compounds over time.

Uncover patterns, insights, and optimization opportunities using HubSpot context in ChatGPT.

Flag engagement changes automatically, enabling A/B testing and campaign optimization.

Get built-in reports and dashboards across channels, enabling data-backed decisions.

Learn how marketers scale with AI while building trust and driving growth with sharper strategies.

Get data from 1800+ global marketers to learn how well your brand can compete in today's business landscape.

Learn how Loop Marketing can future-proof your strategy, and which AI-powered tactics drive growth.

Get 100 free AI prompts to help define your brand, personalize messaging, expand reach, and optimize faster.

Discover how Loop Marketing combines AI efficiency with human authenticity to help you grow in the AI era.

Discover how to build your campaign foundation through competitor research, audience profiling, voice development, and more.

How do you know if you're implementing the Loop correctly?

Be sure to track these metrics at each stage of the playbook.

Define your brand, personalize your messaging, expand your reach, and optimize faster.