The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

What's New

Prospecting Agent

Find ready-to-buy accounts, source contacts, and send

Customer Agent for Email

Scale email support without losing control or quality

Answer Engine Optimization (AEO)

Understand how your brand appears in AI answer engines

Smart Deal Progression

Keep deals on track after every customer conversation

Breeze Assistant for Loop Marketing

Your built-in Loop Marketing expert, trained on your data

Data Enrichment

Keep contact and company records complete and current

Buyer Intent

Reach accounts at the exact moment they're ready to buy

TikTok in HubSpot

Publish TikTok content, reply to comments, and see performance

G2 MCP for HubSpot

Connect Breeze Agents to Real-Time G2 Data

Find ready-to-buy accounts, source contacts, and send with Prospecting Agent.

Prospecting Agent now handles your entire prospecting workflow. It monitors accounts for buying signals like funding rounds and job postings, sources full buying committees through connected providers like ZoomInfo and Apollo, and drafts personalized outreach for rep review before anything sends. Reps spend less time building lists and more time closing deals.

Handle more email volume with confidence using Customer Agent

Customer Agent for Email works inside Help Desk to handle routine inquiries around the clock, while your team stays focused on complex, high-touch issues.

Because it's built into HubSpot, the agent draws on every ticket, purchase, and interaction to respond to the individual customer, not a generic template. Start with a percentage of conversations, limit coverage to specific hours, or review responses before they send so you can expand automation at a pace that builds confidence.

Track your brand's visibility in answer engines and take action with AEO

AEO tracks how often your brand is mentioned when people ask AI answer engines like ChatGPT and Gemini for recommendations, and shows exactly how competitors are appearing in those same responses.

HubSpot uses your CRM data to help you track the right prompts automatically. When your brand is missing from a response, you get specific content recommendations tied directly to your HubSpot tools so you can close the gap fast.

Capture next steps and CRM updates with Smart Deal Progression

After each meeting, Smart Deal Progression analyzes the transcript alongside your deal history, emails, and notes to suggest CRM updates, draft a follow-up email, and surface next steps like sending a proposal or booking the next meeting.

Reps review and confirm while the context is still fresh, or return later without losing detail. Every conversation produces clear next steps, accurate pipeline data, and faster follow-through.

Launch campaigns faster with personalized Loop Marketing guidance from Breeze Assistant

Breeze Assistant is an AI marketing expert built into HubSpot that answers Loop Marketing questions and guides your team through foundational work, from defining ideal customer profiles to building campaign briefs.

Unlike generic AI tools, it pulls from your actual CRM records, campaign performance, and website analytics to give recommendations specific to your business. Teams new to Loop Marketing can go from zero to their first campaign in days; experienced teams get sharper, role-specific guidance the more they use it.

Enrich contact and company records automatically with Data Enrichment

Data Enrichment fills in missing fields and refreshes stale contact and company data in seconds, without anyone touching a spreadsheet.

New form submissions are instantly enriched with firmographic details like company size, industry, and revenue, so leads get qualified and routed before a rep ever looks at them. Better data means faster decisions, stronger personalization, and more conversions from the opportunities already in your pipeline.

Act on buying signals the moment they happen with Buyer Intent

Buyer Intent combines four signal types: website visits, research activity, company news, and contact-level job changes to show which accounts are actively moving toward a purchase decision.

When a key contact joins a new company, Buyer Intent automatically creates a lead so reps can reach out while the relationship is still warm. Your team spends less time guessing who to prioritize and more time reaching the right accounts before a competitor does.