The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

Your AI Customer Intelligence Agent

Eliminate hours of manual research with AI that automatically surfaces accurate customer insights.

Get instant answers your team can act on.

Breeze data agent researches every customer, contact, and prospect in your CRM to surface the answers your team would otherwise spend hours finding.

.png?width=700&height=525&name=Data%20Agent%20(search).png)

  • Get custom insights for unique business questions within your CRM.
  • Pull customer intelligence, including calls, emails, documents, and the web, into one place.
  • Automate research so your team always has the latest customer insights before they reach out.

299,000+ customers in over 135 countries grow their businesses with HubSpot

See real results with HubSpot’s data agent.

  • 500,000+

hours of manual work replaced

  • 5.1 million+

research and insight tasks automated

  • 10x

faster to research a prospect or prep for a call

AI that does the research so your team doesn't have to.

It's how modern teams get accurate, actionable customer insights across their business, without the manual work.

Answer custom questions automatically.

Get insights for unique business questions using CRM data, conversations, and web sources.

Connect scattered data instantly.

Turn fragmented customer information into connected data that flows across HubSpot.

Run enterprise-level research easily.

Research every contact, company, and deal in your CRM without specialists, coding, or integrations.

See how data agent works.

  • Never lose an insight from a conversation

Turn call recordings, emails, and documents into structured customer data your whole team can act on.

  • Research every record automatically

Data agent pulls intelligence from your CRM, calls, emails, and the web, so your team never has to do it manually.

  • Works where your team does

Customer insights land directly in your HubSpot Smart CRM, workflows, and data studio — where you manage and blend your data.

  • Set up quickly

Start getting answers immediately with simple prompts — no coding or integrations needed.

  • Built to grow with your business

Run high-volume research without increasing costs or hiring additional people.

  • Control over what runs

Preview results before anything executes. Nothing runs without your approval.

Hear how data agent users turn data into action.

  • Ironmark
  • Revive Real Estate

"At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations."

  • Dalip Jaggi

"I started using data agent to study calls and identify personality traits, then set up workflows so that, as a call is created, it automatically populates smart data properties. It helped us turn call recordings into something actually useful. We started to understand personality traits, identify friction points, and provide our team with better context for communicating with each client. The use cases are unlimited. It just depends on how far your creativity can go."

How to get started with Breeze data agent.

Executive Roundtable: 2026 Planning Insights

Learn how leaders are shifting from AI experimentation to impact by connecting data, targeting workflows, and measuring real outcomes.

Breeze Customer Success Stories

Discover how other businesses are using Breeze to help them achieve and exceed their goals.

Breeze Marketplace: Discover More AI Agents

Browse AI agents for marketing, sales, and service, and customize them for your business needs in Breeze studio (Beta).

AI you can trust

With HubSpot, you get powerful AI without the privacy tradeoffs. See how we keep your data safe.

Frequently asked questions

What is Breeze?

Breeze is HubSpot's AI that powers the entire customer platform.

How much does Breeze data agent cost?

Breeze data agent is available to all HubSpot customers, Starter edition and above.

Which languages does Breeze data agent support?

Breeze data agent is available in all HubSpot-supported languages.

What's the difference between data agent and standard data enrichment?

Standard enrichment fills basic fields, like job titles and industries. Data agent answers your unique business questions.

What types of questions can data agent answer?

Any custom business question about your customers — from "What products does this company offer?" to "Has their CEO made recent media appearances?"

How does data agent support Loop Marketing research and optimization?

Data agent supports Loop Marketing in two ways: during the Express stage by helping you define your ideal customer profile through data analysis, and in the Evolve stage by providing insights for continuous campaign optimization.

How does data agent enhance personalization?

Data agent enriches customer profiles with behavioral insights and contextual information from your CRM data.

Ready to use Breeze data agent?

Start using Breeze data agent to research, analyze, and deliver instant answers about your customers.