The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

## Better AI Starts With 
Knowing Your Business

Grow your pipeline, close more deals, and resolve customer questions faster with Breeze, HubSpot's built-in AI that already knows your business.

Trusted by 299,000+ customers worldwide

AI for the way your whole team works.

77%

more customer tickets closed on average per month with customer agent

65%

more sales leads created on average per month with prospecting agent

More work done, more outcomes delivered — 24/7.

Breeze Agents qualify leads, research prospects, and resolve support tickets on their own, around the clock. Your team stays focused on the work that moves the business forward.

Customers get answers 24/7

Reps spend less time researching and more time closing

2.7

more deals closed on average with Breeze Assistant

31%

more tickets closed per rep on average with Breeze Assistant

Less busywork. Better output.

Breeze Assistant works alongside each member of your team, answering questions, drafting content, and prepping for meetings.

20%

more web traffic from AI referrals on average, with HubSpot AEO

24%

more contacts created every month on average, with data enrichment

Work faster with intelligence built into every tool.

100+ AI features are built into HubSpot — writing emails, summarizing calls, scoring leads.

See Breeze in action.

Breeze starts with your business.

Most AI tools work in isolation — separate from your CRM data, your customer conversations, and your deal history. HubSpot's agentic customer platform changes that. Breeze is powered by everything already inside HubSpot, so your human team and AI teammates share the same context, work in the same place, and move toward the same goals. That's what makes Breeze different.

• Marketing

• Sales

• Customer Service

Turn content into pipeline, faster.

Your content should be working harder. Breeze helps marketing teams show up in AI search, target the right audiences using CRM data, and turn a single piece of content into emails, social posts, and blogs — all in your brand voice.

Close deals with less prep.

Sales reps spend too much time on research and not enough on selling. Breeze finds prospects showing buying signals, fills in missing contact and company data, and turns every conversation into CRM updates, follow-up drafts, and clear next steps — so reps can focus on closing.

Resolve more tickets without more headcount.

Customers expect instant answers. Breeze resolves common inquiries automatically, summarizes ticket threads, and drafts replies where your team works — so customer service reps enter every conversation knowing exactly what happened last time.

Real teams. Real results.

• Enterprise
• Mid-size
• Small Business

“With HubSpot's AEO tool, Sandler went from blind to 8,000 new visitors and 12 new account conversions — and now our highest-intent leads are already informed before they ever talk to a rep.”

8K

new website visitors in weeks

12

new account conversions — up 10% YoY

41%

of tickets handled by the agent

91%

chat deflection rate

The Breeze Advantage

Not all AI is built the same. See how Breeze compares on what matters most.

AI that's easy to use and easy to trust.

Breeze runs on HubSpot's secure infrastructure — with full visibility into how your data is used and the controls to manage it.

Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify.

AI tools built for every part of your business.

Breeze Assistant

Ask questions and get answers grounded in your CRM data and role.

Customer Agent

Resolve inquiries and qualify leads automatically across channels.

Prospecting Agent

Monitor buying signals and launch personalized outreach automatically.

Data Agent

Get instant answers about your customers from your CRM and the web.

Custom Agents (Beta)

Build agents trained on your data to automate your unique workflows.

Tackle your biggest challenges first.

Optimize your brand for AI search with AEO.

Buyers ask AI answer engines like ChatGPT questions before they visit your site. AEO tracks how your brand appears in AI-generated answers, how competitors compare, and what content to create to close the gaps.

Send personalized outreach at scale with prospecting agent.

Stop sending generic emails. Prospecting agent monitors accounts for buying signals and crafts personalized outreach — so reps engage at the right time with the right message.

Resolve customer support inquiries instantly with customer agent.

Your customers expect answers to their questions immediately. Customer agent resolves common inquiries instantly, so your support team can focus on the larger issues that require a human.

Free to start. Easy to scale.

Pay when work gets done.

Breeze Agents are built into HubSpot's Smart CRM — so they already know your customers, your deals, and your data. That's why you only pay when they deliver results.

Customer Agent

You pay when customer agent resolves a conversation.

$0.50

per resolution

Prospecting Agent

You pay when prospecting agent recommends outreach for a lead.

$1.00

per lead

Data Agent

You pay when data agent answers a question about your data.

$0.10

per answer

Free

POPULAR FEATURES

• Breeze Assistant
• Conversational context

Starter

POPULAR FEATURES

• Everything in Free
• Prospecting agent*
• Data agent*
• Data enrichment
• Meeting notetaker (Beta)

Professional

POPULAR FEATURES

• Everything in Starter
• Customer agent*
• HubSpot AEO
• AI-powered email
• Brand identity
• Deal summaries (Beta)
• Reply recommendations

Enterprise

POPULAR FEATURES

• Everything in Professional
• Predictive lead scoring
• AI call transcript enrichment (Beta)

Frequently Asked Questions

What is Breeze, HubSpot's AI?

Breeze is HubSpot's built-in AI platform designed to help marketing, sales, and customer service teams grow faster without adding headcount. Unlike standalone AI tools, Breeze runs directly inside HubSpot and draws on your CRM data, customer conversations, and deal history to deliver answers and actions specific to your business. Breeze includes AI agents that work autonomously, an AI assistant for everyday tasks, and over 100 embedded AI features across the HubSpot platform. Customers using Breeze have seen results including 70% of customer conversations resolved automatically and 4x more leads created on average.

How is Breeze different from standalone AI tools like ChatGPT or Copilot?

Breeze is purpose-built for customer-facing teams and operates inside HubSpot, where your customer data already lives. Standalone AI tools like ChatGPT work in isolation from your CRM, which means every prompt requires manual context, and outputs require manual action. Breeze eliminates that gap by grounding every answer, draft, and recommendation in your actual contact records, deal data, and conversation history.

Is Breeze secure and compliant with enterprise data standards?

Breeze runs on HubSpot's enterprise-grade security infrastructure. HubSpot validates its security posture through regular penetration testing, vulnerability scans, and independent audits including SOC 2 Type 2 certification. Third-party AI providers used by Breeze are contractually prohibited from training their models on your data, and you control which data they can access at all times.

How much does Breeze cost, and is it included in my HubSpot plan?

Breeze is included across all HubSpot plans, with access expanding in each edition. The free edition includes Breeze Assistant and over 100 embedded AI features at no additional cost.