The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

Convert visitors into contacts for your database.

Create campaigns with automation and AI.

Generate a pipeline of high-quality prospects.

Streamline your process and close more deals faster.

Support customers at scale with AI and a help desk.

Identify opportunities to improve customer health.

Easily craft content for your audience, with help from AI.

Organize, update, and distribute content in one place.

Generate leads through content, AI, and automation.

Prospect smarter and automate payments.

Unify your team and data on one platform.

Scale customer service with an AI customer agent.

Identify and engage high-value leads with an AI prospecting agent.

Get instant answers about your customers with an AI data agent.

HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.

Your data deserves better than spreadsheets. HubSpot's free CRM unifies all your customer data on one platform, with AI that makes it easy to understand. And unlike a free trial, it's 100% free with no expiration date.

With a unified view of every customer and powerful reporting, you’ll have all the insights you need to build better customer relationships at every step.

Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.

Easily and quickly import your CRM data into HubSpot from another tool.

Store, track, manage, and report on the deals or “opportunities” your team is working.

Keep track of all the to-do’s and activities that help you build customer and client relationships, right inside your CRM.

Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.

Create a single source of truth for all your marketing, sales, and customer service data, accessible to your whole team.

Scattered tools lead to scattered insights. HubSpot’s free CRM connects your essential business tools in one unified platform, creating a flexible foundation that adapts as your business grows.

Connect your free CRM to over 2,000 popular business apps through third party- and HubSpot-built integrations.

Say goodbye to siloed data. Automatically sync data two ways between HubSpot and dozens of popular third-party apps.

Control user permissions for CRM records, content, and tools so each user has access to the right assets.

Log customer issues as tickets that can then be assigned, prioritized, and tracked in one shared inbox for your whole team.

Centralize commerce in your CRM. Easily create and share payment links to get paid faster.

Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.

Say hi to your digital teammate. With AI tools woven throughout HubSpot's free CRM, you’ll automate routine tasks, surface customer insights, and accelerate your growth.

Use HubSpot’s AI-powered assistant to research companies, prep for sales calls, summarize CRM records, and more.

Generate engaging content and scale content creation with AI, all at the click of a button.

Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations — all with chatbots.

Connect all your messaging tools in one shared inbox, and use AI to streamline personalized conversations with customers.

Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.

Turn winning emails into AI-powered templates your team can customize and share to close more deals.

Keep using the tools you love while extending the power and flexibility of your free HubSpot CRM. With more than 2,00 apps available in the HubSpot Marketplace, keeping your tools in sync has never been easier.

Your browser is all you need. HubSpot's free CRM works with Chrome, Firefox, Safari, or Edge — no other downloads or installations required. Once you sign up, our streamlined onboarding, CRM templates, and setup guides handle the rest, getting you up and running in no time.

Free today, ready for tomorrow. Simply upgrade your free account to get advanced CRM capabilities whenever you're ready. No disruption, no data migration.

New to CRM? Check out these helpful resources to learn why growing businesses consider CRM software essential, and how it creates a competitive advantage from day one.

CRM software is a system for managing customer relationships. Learn more about the benefits of a modern CRM and why it might be time to ditch the spreadsheets.

Learn more about the main components of HubSpot CRM and how to start managing your CRM database in HubSpot.

Find out how integrating with third-party apps and tools can extend the power of your free HubSpot CRM.

Every free HubSpot CRM account also includes essential marketing, sales, and service tools — all connected to your customer data. Popular free features include …

Create marketing campaigns that generate high-quality leads for your business.

Build custom lead-capture forms (no coding required!) to convert anonymous website visitors into qualified leads.

Design beautiful landing pages that generate leads and look great on any device — without designers or developers.

Create personalized ad campaigns for Google and social media, and see which ads are turning prospects into customers.

Get full visibility into each lead’s journey with your business, and organize, prioritize, and engage your prospects.

Generate email copy with AI, whether you’re crafting a sales outreach email or working on an email marketing campaign.

Create and send personalized, optimized marketing emails without waiting on designers or IT.

Book more sales meetings with less hassle. Send prospects meeting links that sync with your calendar.

Connect with your website visitors in real time to convert leads, close deals, and provide better customer support.

Start unifying your customer data today with an easy-to-use, AI-powered free CRM that works as hard as you do.