The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
Marketing Hub
Marketing automation software
Sales Hub
Sales software
Service Hub
Customer service software
Content Hub
Content marketing software
Data Hub
Data management software
Commerce Hub
CPQ, billing, and payments software
Smart CRM
AI-powered, flexible CRM software
Small Business Bundle
The Starter edition of each product, built for startups and small businesses
Breeze
AI agents and features that power the entire platform
AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
HubSpot Marketplace
Connect your favorite apps to HubSpot
Data Management Software
Transform scattered data into actionable intelligence with AI-powered data management.
Powered by AI
Data Management, Without Complexity
Combine scattered data, enhance data quality automatically, and activate customer intelligence across your entire HubSpot platform — with AI-powered ease.
Combine Data Across Your Tech Stack
Break down data silos with approachable tools that don't require expert knowledge.
Blend first and third-party data in an approachable interface.
Cloud Data Storage Integrations
Bidirectionally sync data across cloud data storage platforms.
Unify your tech stack with 100+ integrations that sync in real-time.
Enhance Data Quality Automatically
Make your data clean, consistent, and actionable with AI-powered automation.
Monitor and improve data health automatically.
Fix formatting issues and create custom rules to keep your data clean and consistent.
Empower your team with a single source of truth for your marketing, sales, and service data.
Real Growth, Real Stories
See how teams are using Data Hub to combine and enhance their data with AI.
See why companies like to work with Data Hub.
83%
say HubSpot effectively unifies all their data
41%
faster time to value with unified data
96%
say personalized experiences have increased sales
Grow Without Limits: Data Hub Pricing
Data software that scales with you.
Free
No credit card required
$0/month
- Sync data between apps
- Clean basic data issues
- Default field mappings
- Access all integrations
Starter
Starts at
$10 $20/month
per seat*
- Custom field mappings
- Advanced data sync
- Basic quality tools
- Email & chat support
Professional
Starts at
$800/month
(1 seat included)
- Create datasets with AI
- Clean data at scale
- Automate processes
- Monitor data health
Enterprise
Starts at
$2,000/month
(1 seat included)
- Build advanced datasets
- Connect data warehouses and storage platforms
- Calculate advanced metrics
- Share data securely
Frequently Asked Questions
How does Data Hub help with AI adoption?
AI is only as powerful as the data it has access to. Data Hub ensures your AI tools — including Breeze — have complete, accurate, and up-to-date information by breaking down data silos and maintaining data quality. When your data is unified and clean, your AI can deliver better insights, more accurate predictions, and more personalized customer experiences.
Who should use Data Hub?
Data Hub is designed for marketing, sales, and customer service teams who need to manage data at scale but aren't data experts. It's perfect for:
- Teams with 3+ apps in their tech stack
- Companies doing manual data work in spreadsheets
- Organizations wanting to maximize their AI usage
- Businesses with data scattered across multiple systems
- Teams spending too much time on data maintenance
You don't need a developer or data analyst — Data Hub makes data management approachable for everyone.
How does Data Hub work with other HubSpot products?
Data Hub enhances every other HubSpot product by ensuring they all work with complete, accurate data. Marketing Hub can create better segments, Sales Hub can surface better insights, and Service Hub can deliver more personalized support — all because Data Hub unifies and enhances the underlying data.