## The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

### Marketing Hub

Marketing automation software

### Sales Hub

Sales software

### Service Hub

Customer service software

### Content Hub

Content marketing software

### Data Hub

Data management software

### Commerce Hub

CPQ, billing, and payments software

### Smart CRM

AI-powered, flexible CRM software

### Small Business Bundle

The Starter edition of each product, built for startups and small businesses

### Breeze

AI agents and features that power the entire platform

### AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

### HubSpot Marketplace

Connect your favorite apps to HubSpot

# Data Management Software

Transform scattered data into actionable intelligence with AI-powered data management.

Powered by AI

## Data Management, Without Complexity

Combine scattered data, enhance data quality automatically, and activate customer intelligence across your entire HubSpot platform — with AI-powered ease.

### Combine Data Across Your Tech Stack

Break down data silos with approachable tools that don't require expert knowledge.

[**Data Studio**](https://www.hubspot.com/products/data/data-studio?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature1)

Blend first and third-party data in an approachable interface.

[**Cloud Data Storage Integrations**](https://www.hubspot.com/products/data/cloud-data-storage-integrations?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature2)

Bidirectionally sync data across cloud data storage platforms.

[**Data Sync Software**](https://www.hubspot.com/products/data-sync?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature3)

Unify your tech stack with 100+ integrations that sync in real-time.

### Enhance Data Quality Automatically

Make your data clean, consistent, and actionable with AI-powered automation.

[**Data Quality Overview**](https://www.hubspot.com/products/data-quality-software?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature4)

Monitor and improve data health automatically.

[**Automation**](https://www.hubspot.com/products/data/programmable-automation?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature5)

Fix formatting issues and create custom rules to keep your data clean and consistent.

[**Dashboards & Reporting**](https://www.hubspot.com/products/reporting-dashboards?hubs_content=www.hubspot.com/products/data&hubs_content-cta=data-feature6)

Empower your team with a single source of truth for your marketing, sales, and service data.

## Real Growth, Real Stories

See how teams are using Data Hub to combine and enhance their data with AI.

## See why companies like to work with Data Hub.

- ### 83%
  say HubSpot effectively unifies all their data

- ### 41%
  faster time to value with unified data

- ### 96%
  say personalized experiences have increased sales

## Grow Without Limits: Data Hub Pricing

Data software that scales with you.

### Free

No credit card required

$0/month

- Sync data between apps
- Clean basic data issues
- Default field mappings
- Access all integrations

### Starter

Starts at

$10 ~~$20~~/month

per seat*

- Custom field mappings
- Advanced data sync
- Basic quality tools
- Email & chat support

### Professional

Starts at

$800/month

(1 seat included)

- Create datasets with AI
- Clean data at scale
- Automate processes
- Monitor data health

### Enterprise

Starts at

$2,000/month

(1 seat included)

- Build advanced datasets
- Connect data warehouses and storage platforms
- Calculate advanced metrics
- Share data securely

## Frequently Asked Questions

### How does Data Hub help with AI adoption?

AI is only as powerful as the data it has access to. Data Hub ensures your AI tools — including Breeze — have complete, accurate, and up-to-date information by breaking down data silos and maintaining data quality. When your data is unified and clean, your AI can deliver better insights, more accurate predictions, and more personalized customer experiences.

### Who should use Data Hub?

Data Hub is designed for marketing, sales, and customer service teams who need to manage data at scale but aren't data experts. It's perfect for:

- Teams with 3+ apps in their tech stack
- Companies doing manual data work in spreadsheets
- Organizations wanting to maximize their AI usage
- Businesses with data scattered across multiple systems
- Teams spending too much time on data maintenance

You don't need a developer or data analyst — Data Hub makes data management approachable for everyone.

### How does Data Hub work with other HubSpot products?

Data Hub enhances every other HubSpot product by ensuring they all work with complete, accurate data. Marketing Hub can create better segments, Sales Hub can surface better insights, and Service Hub can deliver more personalized support — all because Data Hub unifies and enhances the underlying data.