The HubSpot Customer Platform

All of HubSpot's marketing, sales, and customer service software on one agentic platform.

Marketing Hub

Marketing automation software

Sales Hub

Sales software

Service Hub

Customer service software

Content Hub

Content marketing software

Data Hub

Data management software

Commerce Hub

CPQ, billing, and payments software

Smart CRM

AI-powered, flexible CRM software

Small Business Bundle

The Starter edition of each product, built for startups and small businesses

Breeze

AI agents and features that power the entire platform

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results

HubSpot Marketplace

Connect your favorite apps to HubSpot

Smart CRM

Share context between teams

Bring all your customer information together in one accurate, actionable record so your team always has context, exactly where they need it.

  • Contact management
  • Company records
  • Data enrichment
  • Data sync
  • Tasks

Organize & track customer connections

HubSpot automatically captures every interaction to surface insights and track the entire customer journey, from first visit to happy customer.

  • Live chat
  • Shared inbox
  • Conversational bots
  • Team email
  • Contact & company insights

Customize to reflect your business

Configure HubSpot to work the way you do — with custom properties and views that match your business, so you can scale confidently.

  • Custom properties
  • Custom reporting
  • Workflows
  • Flexible CRM views
  • Team governance

HubSpot for Marketers

Generate & nurture leads with AI

Generate more leads, identify your best prospects, and automate the busywork so you can focus on growth.

  • Dynamic forms & CTAs
  • Email marketing
  • AI personalization
  • Lead scoring
  • Journey automation

Create campaigns in days, not weeks

Launch and optimize multi-channel campaigns faster than ever with AI that helps you build, create, and refine content instantly.

  • Landing pages
  • Blog
  • Video marketing
  • Social media management
  • Marketing studio

Prove marketing impact on revenue

Finally connect marketing efforts directly to revenue, and track every touchpoint from first visit to closed deal.

  • Campaign reporting
  • Multitouch revenue attribution reporting
  • Customer journey analytics
  • Website traffic analytics
  • Segment analytics

Sales Hub

Prospect Smarter

Spot buying signals early, automate outreach, and connect with leads the moment they’re ready to engage.

  • Calling & live chat
  • Lead management
  • Sequences
  • Prospecting agent
  • Task automation

Accelerate revenue growth

Close deals faster with AI that guides every interaction, automates follow-ups, and keeps your pipeline moving.

  • Pipeline management
  • AI guided selling
  • Deal automation
  • AI meeting prep & scheduling
  • Deal & company scoring

Scale insightfully

Get the full picture of your pipeline, team, and revenue so you can make data-driven decisions and help every rep perform like your best.

  • Forecasting & goals
  • Reporting & analytics
  • Rep productivity performance
  • Recurring revenue tracking
  • Conversation intelligence

Service Hub

Deepen customer relationships

Deliver the experience customers expect with instant answers, connected support, and insights to proactively prevent churn.

  • Customer portal
  • Knowledge base
  • Omnichannel messaging
  • Shared inbox
  • Call tracking

Drive team efficiency

Automate the routine and ensure nothing slips through the cracks so your team can focus on what matters most — building customer relationships.

  • Ticketing
  • Help desk
  • Customer agent
  • Ticket & task automation
  • SLA management

Connect service to the front office

Turn every service interaction into an advantage. Inform retention, reveal upsell opportunities, and build a stronger customer understanding.

  • Conversation intelligence
  • Customer health scores
  • Customer feedback surveys
  • Customer success workspace
  • Service analytics

Data Hub

Combine data across your tech stack

Break down data silos and connect your CRM, spreadsheets, and apps in one place for a complete, up-to-date view of the customer.

  • Data studio
  • Data sync
  • Data sync integrations
  • Data warehouse integrations

Enhance data so it's ready to activate

Keep your customer data clean, complete, and actionable so your teams can move faster and AI can deliver stronger results.

  • Data quality overview
  • Data quality automation
  • Custom deduplication
  • Real-time deduplication

Automate data processes at scale

Transform how you manage data with AI and automation that enriches records, extracts insights, and connects systems.

  • Data Agent
  • Programmable automation
  • Webhooks
  • Advanced workflow triggers

Commerce Hub

Close deals faster

Close deals faster with HubSpot’s AI-powered CPQ tools to generate branded, compliant proposals in minutes and keep every deal moving.

  • AI-powered quotes
  • Products & pricing
  • Flexible approvals
  • Integrated e-signature

Streamline billing and payments

Make your buying process easy and remove delays with streamlined billing, subscriptions, and payments that keep revenue flowing.

  • Invoices
  • Subscriptions
  • B2B checkout
  • Flexible payment processing

Grow more revenue, faster, with automation and reporting

Eliminate manual billing tasks forever and ensure your books are always current so you can spend time growing revenue, not chasing it.

  • Custom billing automation
  • Revenue reporting
  • QuickBooks integration
  • Quote engagement tracking

HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.